Month: February 2014

A Tale of Two Ottawa Retailers: Hot Chocolate Rocks

February 24, 2014 Hansonthebike 0

Reading Time: 5 minutesThis is a short case study of two different companies in Ottawa that are active on Twitter. Both use social media to get the word about their business out.  Twitter is a channel that you shouldn’t ignore in your communication mix. Although many messages get lost in the endless stream of opinions, some times some one picks up on your message and recognises your store when cycling around town. Twitter can help build your image. Neutraceuticals Liquid Nutrition is a store in the Glebe. It is a franchise of Montreal based Liquid Nutrition. They produce and sell “a fusion of naturally [Read more…]

The Town of Velsen, North Holland

February 6, 2014 Hansonthebike 0

Reading Time: 3 minutesIn all likelyhood, you have never heard of Velsen in the Netherlands. I have, but I have never been there. Today, I received a blog from BicycleDutch (written by Mark Wagenbuur) in my inbox. It is one of the few blogs I follow as it gives me a good picture of what is going on in the Netherlands. Contrary to popular belief, I am not often in the Netherlands. The last time I visited the Netherlands is already about 2 years ago and I have no plans to go there soon either. Usually I am not reblogging stuff that others [Read more…]

Can you Bike, Skate and Walk to Work on Winter Bike to Work day?

February 5, 2014 Hansonthebike 0

Reading Time: 5 minutesNext week, February 14, 2014  is Winter Bike to Work Day. It is a day to celebrate winter cycling worldwide. Winter cycling is easier said than done as cycling in winter requires some preparation. If you haven’t biked in winter -and I mean serious winter, as in -20C to -30C (-4to -22F) sans wind chill, not those -2C Copenhagen ‘winters‘ extended autumns, you are likely thinking that winter cycling is a crazy thing to do. Not really. But you need a well equipped bike, a few extra layers of clothes and serious maintenance on your bike. It is not the [Read more…]