A Tale of Two Ottawa Retailers: Hot Chocolate Rocks

February 24, 2014 Hansonthebike 0

This is a short case study of two different companies in Ottawa that are active on Twitter. Both use social media to get the word about their business out. ¬†Twitter is a channel that you shouldn’t ignore in your communication mix. Although many messages get lost in the endless stream of opinions, some times some one picks up on your [Read more…]

Cycling in the snow….

It doesn’t happen too often, but Holland was covered in snow late last week. Cyclists kept cycling, resulting in some really nice pictures of cyclists in the snow. If the “inexperienced-with-snow” Dutch can do it, teens included, we Canadians can no longer use the argument of a snowy country as a reason not to cycle. Enjoy the screen shots from [Read more…]

NCC study on winter pathway usage

The NCC commissoned a study on the usage of their pathways in wintertime. Although some claim that the winters in Ottawa are ‘cold and dark’ the numbers might stun you. Here are some results: Close to four in ten (36%) Canada’s Capital Region residents aged 16 and older (some 196,000 individuals) have used a recreational pathway during the winter months. [Read more…]