
12 Ads with Bikes: How Bikes Sneak Into Main Stream Advertising
Reading Time: 4 minutesRemember the time that cycling was associated with either racing or enviro-types who cycled out of principle? Those bearded types in home knit sweaters and goat wool socks, with safety vests, mirrors, reflective straps, and a milk crate duct-taped to the bike? That time when banks, consultants, coffee shops and drug stores had no desire to be associated with anything that remotely resembled a bicycle or their riders? When cycling had a negative association? When people felt bad for you when you arrived by bike? But times are achanging. When even bankers start to advertise with cycling images in their [Read more…]